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Strategic Alliances


AIG, one of the leaders in the insurance industry, is excited to be affiliated with Little League Baseball and Softball. AIG's Lexington Insurance company has made a commitment to Little League’s players and volunteers through its support of the annual Little League Awards program, while fellow AIG company, National Union Fire Insurance, lends its support to ASAP (A Safety Awareness Program).

These programs highlight the critical importance of volunteers at the grass roots level; honor special youngsters whose current participation in Little league exemplify a positive attitude, team spirit, and sportsmanship; recognize distinguished graduates who serve as positive role models; and acknowledge individuals who have contributed significantly to the promotion of the ideals and goals of the Little League movement. Local leagues benefit from AIG's sponsorship through the comprehensive scope, simplicity and compactness of this protection.

As a supporter of ASAP, AIG continues to promote a safe, positive and healthy environment for children, and in turn rewards local leagues with a 15 percent AIG accident insurance credit for all approved ASAP plans. If you would like to learn more about AIG, please call 1-877-638-4244 (in the U.S); 1-908-679-3150 (worldwide); or visit www.aig.com.

PCALogo Partnerships

Positive Coaching Alliance (PCA) is a Stanford University-based non-profit dedicated to ensuring a positive, character-building experience for all youth athletes. A Double-Goal Coach has two goals: to Win (goal #1) and the more important goal (#2) of using baseball to teach positive life lessons.

Since 1998 nearly 100 Little League organizations have partnered locally with PCA to provide additional educational resources and tools to their Coaches, Administrators and Parents. Here’s what one Little League President has to say about his league’s experience with PCA:

"We recently conducted the two hour Leadership workshop with our board of directors members and received overwhelmingly positive feedback. Our next move is to deliver a mandatory manager, coach and team rep clinic that will cover approximately 120 of our volunteers with direct relationships to our youth athletes. The PCA philosophy adds a structured format to the best coaching techniques that you have seen on the field, which allows a league to improve the consistency of quality coaching throughout the league by applying common terms, philosophy framework, and tools."

Mike Tidd - President, Saratoga Little League

Taylor Hooton Foundation

Taylor Hooton Foundation

The average age that our children begin taking dietary supplements is 10.8 years old. Few people realize that these products are unregulated – that no one is verifying that what’s on the label of the container is what is in that container. As a result, some are spiked with banned substances like anabolic steroids, stimulants, and other contaminants.

Little League® parents, coaches and volunteers should be aware of the prevalence of the use of anabolic steroids and other Appearance and Performance Enhancing Drugs (APEDs) among today’s young athletes. The Taylor Hooton Foundation (THF) was formed in memory of Taylor E. Hooton, a 17-year old high school athlete and former Little Leaguer® from Plano, TX. Taylor took his own life on July 15, 2003, after using anabolic steroids.

Taylor’s parents founded the organization after learning of the growing number of middle school, high school and college students using anabolic steroids, HGH (Human Growth Hormone), and other APEDs. They discovered that this is a serious problem among a large and growing number of young athletes and non-athletes, both boys and girls, and learned that young people and their parents are generally misinformed of either the prevalence of or the real dangers of these powerful drugs.

The primary mission of the Taylor Hooton Foundation is education. Today, the THF is widely recognized as the national leader in education in regards to youth APED use. With Major League Baseball as a primary sponsor, the THF has been able to speak directly to almost 700,000 people across the continent about this important topic. To find out more about THF and to invite them to speak in your community, please visit their web site at www.taylorhooton.org.

With the increased exposure of children to anabolic steroids and other APEDs at a younger age, it is imperative that parents use their training course that we are offering to them in partnership with Little League Baseball and Softball to further educate themselves on these topics. Little League and the Taylor Hooton Foundation are excited to educate Little League families and volunteers about the importance of this topic and the truth about these drugs. We hope that you will take advantage of the free THF education program that you can find by clicking here: taylorhooton.org/llbtraining.